Capital One Pride is Powerful Campaign

The Challenge
Capital One wanted to mark Pride with a campaign that was celebratory, but one that was also deeply grounded in their long-standing commitment to real-world advocacy, legislative support, and equity for the LGBTQ+ community.

The Idea
If the LGBTQ+ community was a country, it would be the third-largest nation in the world. That insight led me to my core idea: Pride is Powerful. Whether you’re a proud member of the LGBTQ+ community or proud to be an ally, that pride has power. The campaign is a rallying cry to come together, because when we do, our voices are more powerful, celebrations are more memorable, and our impact more lasting.

How It Came to Life
The campaign launched June 1, 2021 in the U.S. and Canada and ran through the rest of the year: Capital One Cafés nationwide, digital video, social, internal communications (amplifying their internal Out Front Business Resource Group), out-of-home (including a DC Metro station and Capital One Arena wraps), and a careers site featuring associate stories.

My Role
I created the overall campaign concept and core idea. I worked with a team of designers to bring it to life across every channel.

Campaign Statement

Campaign Intro Video

Careers Site + Associate Stories

OOH

SOCIAL