Pride is Powerful Campaign

This idea was born from the insight that if the LGBTQ+ community were a country, it would be the 4th largest one in the world. (woah, right?) Imagine the power that the LGBTQ+ community and its allies could have if they all came together.

Whether you’re a proud member of the LGBTQ+ community or you’re just proud to be an ally—that pride has power. This multi-channel campaign acts as a rallying cry to harness that power and not only celebrate, but also address the work that still needs to be done.

Pride is Powerful launched June 1, 2021 in the U.S. and Canada and will continue throughout the year. Creative extended to Capital One Cafés, digital video, social, internal communications, OOH and more.

Campaign Intro Video

Careers Site + Associate Stories

Digital OOH

Social