Pop Art Tarts

 Finally put my art history minor to good use with Dollar General-exclusive Pop Art Tarts designed with Generation Z, or Zoomers, in mind. This concept is based on the insight that Zoomers are gravitating toward “retro” or “throwback” trends. Combine that with a treat that they already love, and boom, you’ve got Pop Art Tarts.

I worked closely with an Art Director to concept and develop the printed art and final box design.

Printed Designs