DISNEY VACATION CLUB CINEMA SPOT

The challenge

Disney Vacation Club needed an emotional, moving :30 for theaters over the holidays, one that would reach Disney fans who’d never heard of DVC and make them curious enough to learn more. There was one catch: no new shoot. We could only use footage that already existed.

The idea

Every Disney fan already knows what it feels like to be swept up in a story. So we let the stories do the talking. I matched iconic Disney movie moments with our existing vacation b-roll, frame by frame, so a family on vacation becomes the main character of their own film. Be the Star of Your Vacation Story.

The result

The spot ran nationally in U.S. movie theaters for multiple years and aired during ABC’s Disney Parks Christmas Special.

My Role: Concept, copy, and footage sourcing. I also partnered with Visual Music on a custom score built to feel like a main character moment.

Client: Disney Vacation Club // Agency: Dentsu Creative // Editing House: Fugitives // Music: Visual Music